{"id":4577,"date":"2023-02-09T11:02:07","date_gmt":"2023-02-09T09:02:07","guid":{"rendered":"https:\/\/www.wenalyze.com\/?p=4577"},"modified":"2025-06-18T15:14:54","modified_gmt":"2025-06-18T15:14:54","slug":"4-ventajas-de-conocer-las-actividades-reales-de-tus-clientes-pymes","status":"publish","type":"post","link":"https:\/\/wenalyze.com\/es\/blog-es\/4-ventajas-de-conocer-las-actividades-reales-de-tus-clientes-pymes\/","title":{"rendered":"4 ventajas de conocer las actividades reales de tus clientes PYMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4577\" class=\"elementor elementor-4577\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf3cc70 e-flex e-con-boxed e-con e-parent\" data-id=\"1cf3cc70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1874b8f7 elementor-widget elementor-widget-text-editor\" data-id=\"1874b8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfSab\u00edas que el<strong> 47% de los datos de tus clientes PYME<\/strong> probablemente <strong>no sean correctos<\/strong>? Como profesionales del seguro, es fundamental mantener esta informaci\u00f3n actualizada. Puede llegar a darse el caso de que uno de los clientes est\u00e9 registrado en la base de datos como \u201ctienda de recambios de veh\u00edculos usados\u201d, pero, en realidad, vende coches de segunda mano y tambi\u00e9n repara coches.<strong> El riesgo es muy diferente. <\/strong><\/p><p><a href=\"https:\/\/www.wenalyze.com\/es\/datos-abiertos-5-razones-para-incorporarlos-en-tu-aseguradora\/\"><strong>Disponer de informaci\u00f3n correcta<\/strong> <\/a>es la clave para evaluar con \u00e9xito el riesgo y evitar la fuga de primas. En esta entrada, destacamos las 4 ventajas de conocer en profundidad a los clientes PYMEs. <strong>Sigue leyendo. <\/strong><\/p><h2>Mejor evaluaci\u00f3n del riesgo<\/h2><p><span id=\"hs-cta-wrapper-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19515242, '48c6d81a-ba45-4ea1-87ea-ee13ac12aef0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a453a elementor-widget elementor-widget-image\" data-id=\"b1a453a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Better-risk-assesment-in-commercial-lines-insurance-with-Wenalyze-e1675867194846-1024x683.jpg\" class=\"attachment-large size-large wp-image-8306\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Better-risk-assesment-in-commercial-lines-insurance-with-Wenalyze-e1675867194846-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Better-risk-assesment-in-commercial-lines-insurance-with-Wenalyze-e1675867194846-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Better-risk-assesment-in-commercial-lines-insurance-with-Wenalyze-e1675867194846-768x512.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Better-risk-assesment-in-commercial-lines-insurance-with-Wenalyze-e1675867194846.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f741 elementor-widget elementor-widget-text-editor\" data-id=\"2b1f741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px; word-spacing: 0em;\">Con informaci\u00f3n sobre los clientes basada en tiempo real, se puede <\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\">evaluar m\u00e1s eficazmente los riesgos<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> que plantean y<\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\"> tomar decisiones informadas<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> sobre el tipo y el nivel de cobertura que requieren. Esto es \u00fatil para evitar suscribir p\u00f3lizas que no correspondan con la realidad y a reducir el n\u00famero de reclamaciones costosas.<\/span><\/p><p>Tambi\u00e9n, se pueden <strong><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/09\/12\/the-essential-role-of-data-in-managing-business-risks\/\">identificar posibles \u00e1reas de mejora<\/a><\/strong> y desarrollar<strong> estrategias de gesti\u00f3n de riesgos<\/strong> para que puedan ayudar a los clientes a<strong> reducir su riesgo global<\/strong> y disminuir los costes de su seguro.<\/p><figure><\/figure><h2>Establecer relaciones m\u00e1s s\u00f3lidas con los clientes<\/h2><p><span id=\"hs-cta-wrapper-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19515242, '48c6d81a-ba45-4ea1-87ea-ee13ac12aef0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec00ef elementor-widget elementor-widget-image\" data-id=\"bec00ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/stronger-customer-relations-e1675867394998-1024x683.jpg\" class=\"attachment-large size-large wp-image-8304\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/stronger-customer-relations-e1675867394998-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/stronger-customer-relations-e1675867394998-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/stronger-customer-relations-e1675867394998-768x512.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/stronger-customer-relations-e1675867394998.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3b51d elementor-widget elementor-widget-text-editor\" data-id=\"5d3b51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px; word-spacing: 0em;\">Tener <\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\">actualizadas las actividades de los clientes PYME<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> permite abordar de forma r\u00e1pida cualquier problema, fortaleciendo las relaciones con ellos. Aquellos profesionales que se anticipan a los problemas antes de tramitar las reclamaciones se convierten en <\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\"><a href=\"https:\/\/insuranceblog.accenture.com\/insurers-youve-earned-customers-trust-now-build-on-it\">socios de confianza <\/a><\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\">para los clientes.<\/span><\/p><p>De este modo, los proveedores de seguros pueden<strong> aumentar la fidelidad <\/strong>de sus clientes, <strong>atraer a otros nuevos<\/strong> y <strong>retener a los existentes. <\/strong><\/p><figure><\/figure><h2>Reducir la fuga de primas<\/h2><p><span id=\"hs-cta-wrapper-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19515242, '48c6d81a-ba45-4ea1-87ea-ee13ac12aef0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b453b elementor-widget elementor-widget-image\" data-id=\"44b453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Premium-Leakage-reduction-with-wenalyze-e1675867657723-1024x683.jpg\" class=\"attachment-large size-large wp-image-8302\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Premium-Leakage-reduction-with-wenalyze-e1675867657723-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Premium-Leakage-reduction-with-wenalyze-e1675867657723-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Premium-Leakage-reduction-with-wenalyze-e1675867657723-768x512.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Premium-Leakage-reduction-with-wenalyze-e1675867657723.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0af8a elementor-widget elementor-widget-text-editor\" data-id=\"cb0af8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"letter-spacing: 0px; word-spacing: 0em;\"><a href=\"https:\/\/roughnotes.com\/commercial-lines-premium-leakage-plugging-holes-better-data\/\">La fuga de primas<\/a> <\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\">se produce cuando las<\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\"> primas est\u00e1n infravaloradas<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\">, mal valoradas o no se cobran. Conociendo la informaci\u00f3n correcta sobre las actividades de los clientes PYME, <\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\">esta se puede reducir<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> y <\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\">evitar as\u00ed futuras reclamaciones <\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\">o discrepancias en los pagos.<\/span><\/p><p>De esta manera, las compa\u00f1\u00edas aseguradoras se pueden asegurar de que las primas cobradas se <strong><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/financial-services\/insurance-claims-transformation.html\">ajustan a los riesgos reales de sus clientes PYME<\/a><\/strong>, mejorando su cuenta de resultados y reduciendo las p\u00e9rdidas financieras.<\/p><figure><\/figure><h2>Aumentar la prima bruta emitida<\/h2><p><span id=\"hs-cta-wrapper-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19515242, '48c6d81a-ba45-4ea1-87ea-ee13ac12aef0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d01d4d elementor-widget elementor-widget-image\" data-id=\"3d01d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Increase-the-Gross-Written-Premium-with-Wenalyze-e1675868169618-1024x768.jpg\" class=\"attachment-large size-large wp-image-8300\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Increase-the-Gross-Written-Premium-with-Wenalyze-e1675868169618-1024x768.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Increase-the-Gross-Written-Premium-with-Wenalyze-e1675868169618-300x225.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Increase-the-Gross-Written-Premium-with-Wenalyze-e1675868169618-768x576.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Increase-the-Gross-Written-Premium-with-Wenalyze-e1675868169618.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab109d elementor-widget elementor-widget-text-editor\" data-id=\"2ab109d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px; word-spacing: 0em;\">Disponer de informaci\u00f3n en tiempo real sobre las actividades de los clientes, permite dise\u00f1ar p\u00f3lizas de seguros que <\/span><a style=\"letter-spacing: 0px; word-spacing: 0em; background-color: #ffffff;\" href=\"https:\/\/www.inaza.com\/blog\/boost-gross-written-premium-by-improving-customer-experience\"><strong>respondan a las necesidades de concretas<\/strong><\/a><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> de cada uno de ellos. De este modo, se puede ofrecer una<\/span><strong style=\"letter-spacing: 0px; word-spacing: 0em;\"> gama m\u00e1s amplia de opciones de cobertura,<\/strong><span style=\"letter-spacing: 0px; word-spacing: 0em;\"> y aumentar as\u00ed los ingresos.<\/span><\/p><p>Adem\u00e1s, se pueden identificar <strong>nuevas oportunidades<\/strong> de negocio con los clientes, lo que conduce a un crecimiento de su <strong><a href=\"https:\/\/www.investopedia.com\/terms\/w\/written-premium.asp\">prima bruta emitida global. <\/a><\/strong><\/p><figure><\/figure><p>Conocer las<strong> actividades reales<\/strong> de los clientes puede tener un impacto en tu aseguradora, lo que lleva a un<strong> mejor rendimiento financiero,<\/strong> una mayor <strong>satisfacci\u00f3n del cliente<\/strong>, y el <strong>\u00e9xito en general. <\/strong><\/p><p>En Wenalyze, proporcionamos<strong> informaci\u00f3n actualizada <\/strong>y en tiempo real sobre<strong> cualquier actividad empresarial,<\/strong> lo que permite a los profesionales de los seguros tomar decisiones informadas y ofrecer <strong>soluciones de seguros a medida. <\/strong><\/p><p>Si te gustar\u00eda obtener m\u00e1s informaci\u00f3n sobre<strong> c\u00f3mo nuestros servicios pueden beneficiar a tu empresa,<\/strong> ponte en contacto con nosotros y da el primer paso para maximizar el potencial de tus seguros comerciales.<\/p><p><span id=\"hs-cta-wrapper-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-node hs-cta-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" style=\"visibility: visible;\"><!-- [if lte IE 8]><\/p>\n<div id=\"hs-cta-ie-element\"><\/div>\n<p><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19515242\/48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\"><img decoding=\"async\" id=\"hs-cta-img-48c6d81a-ba45-4ea1-87ea-ee13ac12aef0\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19515242\/48c6d81a-ba45-4ea1-87ea-ee13ac12aef0.png\" alt=\"Contact us\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19515242, '48c6d81a-ba45-4ea1-87ea-ee13ac12aef0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que el 47% de los datos de tus clientes PYME probablemente no sean correctos? Como profesionales del seguro, es fundamental mantener esta informaci\u00f3n actualizada. Puede llegar a darse el caso de que uno de los clientes est\u00e9 registrado en la base de datos como \u201ctienda de recambios de veh\u00edculos usados\u201d, pero, en realidad, vende [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1132],"tags":[900,953,966,986,880,987,901,902,988],"class_list":["post-4577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","tag-commercial-lines-insurance-es-2","tag-innovacion-seguros-es","tag-innovation-insurance-es","tag-innovative-insurance-products-es-2","tag-insurtech-es","tag-pyme-es","tag-sector-asegurador-es","tag-seguros-comerciales-es","tag-seguros-de-pymes-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 ventajas de conocer las actividades reales de tus clientes PYMEs<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que los datos de un 47% de tus clientes PYMEs pueden ser incorrectos? 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