{"id":4143,"date":"2022-10-19T09:13:32","date_gmt":"2022-10-19T07:13:32","guid":{"rendered":"https:\/\/www.wenalyze.com\/?p=4143"},"modified":"2025-06-19T06:54:50","modified_gmt":"2025-06-19T06:54:50","slug":"insurtechs-confianza-de-aseguradoras","status":"publish","type":"post","link":"https:\/\/wenalyze.com\/es\/blog-es\/insurtechs-confianza-de-aseguradoras\/","title":{"rendered":"\u00bfPor qu\u00e9 las InsurTech est\u00e1n gan\u00e1ndose la confianza de las aseguradoras?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4143\" class=\"elementor elementor-4143\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0cfbce e-flex e-con-boxed e-con e-parent\" data-id=\"7e0cfbce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e2457f elementor-widget elementor-widget-text-editor\" data-id=\"56e2457f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algunas compa\u00f1\u00edas de seguros son m\u00e1s tradicionales y reticentes al cambio. Sin embargo, el sector de los seguros est\u00e1 experimentando cada vez m\u00e1s un proceso de digitalizaci\u00f3n. En este art\u00edculo, veremos el <strong>porqu\u00e9 las InsurTechs se est\u00e1n ganando la confianza de las compa\u00f1\u00edas aseguradoras<\/strong>.<\/p><h2>1. Un mercado de inter\u00e9s para los inversores<\/h2><p>El mercado de las InsurTech ha ido recibiendo capital en los \u00faltimos a\u00f1os. Seg\u00fan el <a href=\"https:\/\/noticias.mapfre.com\/media\/2022\/06\/Insurtech_report_2022_Mundi_MAPFRE_NN-Group_Dealroom.pdf\" target=\"_blank\" rel=\"noopener\">informe State of European Insurtech 2022<\/a>, las InsurTech europeas tuvieron el segundo mejor trimestre de su historia en el primer trimestre de 2022, con 884 millones de d\u00f3lares de financiaci\u00f3n.<\/p><p>El per\u00edodo de 2018 a 2020 fue decisivo para la industria en t\u00e9rminos de inversi\u00f3n de capital. Del 1er trimestre de 2018 al 1er trimestre de 2021, la financiaci\u00f3n mundial para las InsurTechs aument\u00f3 un 252%, alcanzando un m\u00e1ximo hist\u00f3rico de 2.500 millones de d\u00f3lares (CB Insights). Contar con inversores interesados en apoyar a empresas tan disruptivas es una buena se\u00f1al para la evoluci\u00f3n del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef6eb9 elementor-widget elementor-widget-image\" data-id=\"eef6eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"576\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurtech-market-e1663678664212-1024x737.jpg\" class=\"attachment-large size-large wp-image-9503\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurtech-market-e1663678664212-1024x737.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurtech-market-e1663678664212-300x216.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurtech-market-e1663678664212-768x553.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurtech-market-e1663678664212.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a840cca elementor-widget elementor-widget-text-editor\" data-id=\"a840cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px; word-spacing: 0em;\">2. Llevar la innovaci\u00f3n a los seguros<\/span><\/h2><p>Hay InsurTech emergentes que est\u00e1n ayudando a crear nuevos productos y servicios utilizando la tecnolog\u00eda y el <a href=\"https:\/\/www.wenalyze.com\/es\/big-data-sector-asegurador\/\">Big Data<\/a> para automatizar procesos o trabajando para conocer en profundidad al cliente. Todo ello permite crear un ecosistema innovador que puede ser muy beneficioso para las empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba7cf9 elementor-widget elementor-widget-image\" data-id=\"8ba7cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-innovation-e1663678714812-1024x683.jpg\" class=\"attachment-large size-large wp-image-9499\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-innovation-e1663678714812-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-innovation-e1663678714812-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-innovation-e1663678714812-768x512.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-innovation-e1663678714812.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa5b2f elementor-widget elementor-widget-text-editor\" data-id=\"6fa5b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px; word-spacing: 0em;\">3. Convertir los datos en valor<\/span><\/h2><p>Las aseguradoras han declarado que hist\u00f3ricamente tienen una enorme cantidad de datos. A veces los datos no significan mucho por s\u00ed mismos si no se realiza un an\u00e1lisis adecuado de los mismos. Las <a href=\"https:\/\/www.wenalyze.com\/es\/las-insurtech-estan-reformulando-el-sector-asegurador\/\" target=\"_blank\" rel=\"noopener\">InsurTech<\/a> han creado <strong>software y soluciones<\/strong> que <strong>convierten los datos en acciones recomendadas a tomar y ofrecen an\u00e1lisis de los mismos de forma m\u00e1s r\u00e1pida y barata que antes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6579c72 elementor-widget elementor-widget-image\" data-id=\"6579c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/data-value-e1663677528906-1024x683.jpg\" class=\"attachment-large size-large wp-image-8386\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/data-value-e1663677528906-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/data-value-e1663677528906-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/data-value-e1663677528906-768x513.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/data-value-e1663677528906.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98b69f elementor-widget elementor-widget-text-editor\" data-id=\"e98b69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px; word-spacing: 0em;\">4. M\u00e1s flexibilidad<\/span><\/h2><p>Los consumidores han cambiado sus h\u00e1bitos y costumbres. Alquilar una vivienda o un veh\u00edculo es ya algo habitual. Se est\u00e1n creando nuevos tipos de seguros para cubrir las nuevas formas de vida. Por ejemplo, los seguros de hogar para un periodo corto de tiempo ahora se pueden contratar digitalmente. La<strong> tecnolog\u00eda <\/strong>ha acercado los <strong>productos y servicios<\/strong> que ofrecen las aseguradoras a las <strong>necesidades de los clientes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe97458 elementor-widget elementor-widget-image\" data-id=\"fe97458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-trust-e1663679291587-1024x683.jpg\" class=\"attachment-large size-large wp-image-9501\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-trust-e1663679291587-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-trust-e1663679291587-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-trust-e1663679291587-768x513.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/insurance-trust-e1663679291587.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d481156 elementor-widget elementor-widget-text-editor\" data-id=\"d481156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px; word-spacing: 0em;\">5. Mejora de la experiencia del cliente<\/span><\/h2><p>Introducir <strong>IA<\/strong> en los procesos <strong>puede ayudar a los agentes de seguros a ser m\u00e1s eficientes<\/strong> y a dedicar m\u00e1s tiempo a construir relaciones duraderas con los clientes. Crear una comunicaci\u00f3n omnicanal as\u00ed como simplificar y digitalizar los procesos son estrategias que pueden funcionar para retener a los clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7308f elementor-widget elementor-widget-image\" data-id=\"1b7308f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/nordwood-themes-EZSm8xRjnX0-unsplash-e1647247612434-1024x683.jpg\" class=\"attachment-large size-large wp-image-8529\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/nordwood-themes-EZSm8xRjnX0-unsplash-e1647247612434-1024x683.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/nordwood-themes-EZSm8xRjnX0-unsplash-e1647247612434-300x200.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/nordwood-themes-EZSm8xRjnX0-unsplash-e1647247612434-768x512.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/nordwood-themes-EZSm8xRjnX0-unsplash-e1647247612434.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d048906 elementor-widget elementor-widget-text-editor\" data-id=\"d048906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px; word-spacing: 0em;\">Gracias a estos avances tecnol\u00f3gicos, las aseguradoras pueden centrarse ahora en lo que se les da bien y trabajar con socios que complementen su experiencia y las hagan mejores. Vemos que la innovaci\u00f3n ya est\u00e1 d\u00e1ndose. Seguro que las empresas InsurTech tienen muchas oportunidades de volver a sorprendernos en un futuro muy cercano.<\/span><\/p><p>En Wenalyze innovamos usando open data para dar a las aseguradoras la informaci\u00f3n que necesitan sobre un negocio y todo ello en tiempo real. As\u00ed, pueden tomar decisiones m\u00e1s r\u00e1pido y ahorrar tiempo en sus procesos.<br \/><strong>\u00a1Cont\u00e1ctanos aqu\u00ed <a href=\"mailto:wenalyze@wenalyze.com\">wenalyze@wenalyze.com<\/a> si quieres saber m\u00e1s!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Algunas compa\u00f1\u00edas de seguros son m\u00e1s tradicionales y reticentes al cambio. Sin embargo, el sector de los seguros est\u00e1 experimentando cada vez m\u00e1s un proceso de digitalizaci\u00f3n. En este art\u00edculo, veremos el porqu\u00e9 las InsurTechs se est\u00e1n ganando la confianza de las compa\u00f1\u00edas aseguradoras. 1. Un mercado de inter\u00e9s para los inversores El mercado de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1132],"tags":[986,880,885],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","tag-innovative-insurance-products-es-2","tag-insurtech-es","tag-wenalyze-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las InsurTech est\u00e1n gan\u00e1ndose la confianza de las aseguradoras<\/title>\n<meta name=\"description\" content=\"Descubre el porqu\u00e9 las InsurTech est\u00e1n convirti\u00e9ndose en un partner tecnol\u00f3gico para las aseguradoras y c\u00f3mo se est\u00e1n ganando su confianza.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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