{"id":2267,"date":"2020-02-10T15:38:26","date_gmt":"2020-02-10T13:38:26","guid":{"rendered":"https:\/\/www.wenalyze.com\/?p=2267"},"modified":"2025-06-19T14:13:38","modified_gmt":"2025-06-19T14:13:38","slug":"aseguradoras-volver-a-empezar","status":"publish","type":"post","link":"https:\/\/wenalyze.com\/es\/blog-es\/aseguradoras-volver-a-empezar\/","title":{"rendered":"Las aseguradoras deben de volver a empezar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2267\" class=\"elementor elementor-2267\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78febd54 e-flex e-con-boxed e-con e-parent\" data-id=\"78febd54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2edbfeec elementor-widget elementor-widget-text-editor\" data-id=\"2edbfeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>La industria aseguradora no debe de mirar\u00a0atr\u00e1s<\/h2><p class=\"mentions-texteditor__content\">Un informe de Morgan Stanley y el <a href=\"https:\/\/www.bcg.com\/publications\/2018\/rewiring-decision-making-insurance-data-science.aspx\">Boston Consulting Group<\/a>\u00a0 habla de la falta de eficiencia como un gran desaf\u00edo para la industria aseguradora, se\u00f1alando que &#8220;los procesos de ventas siguen siendo &#8216;viejos&#8217;, engorrosos e inconsistentes con las expectativas de los clientes en r\u00e1pida evoluci\u00f3n comparados con los que est\u00e1n adoptando los lideres digitales en otros sectores \u201d Por ello, las aseguradoras deben volver a empezar.<\/p><p class=\"mentions-texteditor__content\">Los datos heredados y que tienen actualmente las aseguradoras, no van a ninguna parte, pero la ventaja competitiva s\u00ed, se les escapa&#8230;.<\/p><p class=\"mentions-texteditor__content\">Solo por esta raz\u00f3n, ser\u00eda mucho mejor que las aseguradoras adoptaran una mentalidad de gesti\u00f3n de los datos, mirando hacia adelante en lugar de mirar hacia atr\u00e1s. Y la mejor manera de hacerlo es tambi\u00e9n la m\u00e1s simple: comenzar de nuevo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90038c8 elementor-widget elementor-widget-image\" data-id=\"90038c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze-1024x681.jpg\" class=\"attachment-large size-large wp-image-7761\" alt=\"\" srcset=\"https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze-1024x681.jpg 1024w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze-300x199.jpg 300w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze-768x510.jpg 768w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze-1536x1021.jpg 1536w, https:\/\/wenalyze.com\/wp-content\/uploads\/2025\/06\/Insurance-industry-should-start-over-Wenalyze.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1391ef2 elementor-widget elementor-widget-text-editor\" data-id=\"1391ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; letter-spacing: 0px; word-spacing: 0em;\">Al comenzar de nuevo con conjuntos de datos limpios y tecnolog\u00eda moderna, las aseguradoras no solo saldr\u00e1n del atolladero de datos antiguos, desactualizados y poco \u00fatiles, sino que tambi\u00e9n se preparar\u00e1n para aprovechar las tecnolog\u00edas m\u00e1s avanzadas, como la inteligencia artificial y el aprendizaje autom\u00e1tico que ayuda a las aseguradoras que deben volver a empezar.<\/span><\/p><p class=\"mentions-texteditor__content\">Adem\u00e1s los clientes en general y los consumidores en particular ya est\u00e1n de una forma muy apalancada en internet, facilitando de esta manera que las aseguradoras vuelva a empez<span class=\"mentions-texteditor__highlight--error\">ar con datos reales, actualizados y eficientes, olvid\u00e1ndose de todo el &#8220;legacy&#8221; que tanto les pesa a la hora de avanzar.<\/span><\/p><p class=\"mentions-texteditor__content\"><span class=\"mentions-texteditor__highlight--error\">Recopilar datos nuevos y mantenerlos actualizados ahora es posible con <strong><a href=\"http:\/\/wenalyze.com\">Wenalyze<\/a><\/strong> haciendo, de esta manera, mas eficaces y autom\u00e1ticos los procesos, mas rentables y ajustados a las necesidades de los clientes los productos aseguradores que se les ofrecen por parte de la industria<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La industria aseguradora no debe de mirar\u00a0atr\u00e1s Un informe de Morgan Stanley y el Boston Consulting Group\u00a0 habla de la falta de eficiencia como un gran desaf\u00edo para la industria aseguradora, se\u00f1alando que &#8220;los procesos de ventas siguen siendo &#8216;viejos&#8217;, engorrosos e inconsistentes con las expectativas de los clientes en r\u00e1pida evoluci\u00f3n comparados con los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1132],"tags":[],"class_list":["post-2267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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